Google Adwords or Pay Per Click (PPC) advertisements are the ads ("sponsored links") that appear at the top and right hand side of Google search results. Essentially a client bids to appear at the top of Google search results for chosen keywords.

Google Pay Per Click is a targeted, efficient and cost effective way to reach your target audience and the results are immediate. You only pay for the Google placement when a prospective customer clicks on your ad.

The Marketing Pod is expert at managing pay per click advertising campaigns so that our clients receive the maximum return on their investment.

We offer tailored solutions to suit your business or industry and work on campaigns of all sizes.

• Employing a Pay Per Click or Adword experts will ensure you reach your target market and attract a large number of potential customers to your website or Pay Per Click
• Adwords advertising has become more complex and an experienced campaign manager be able to manage your account so that you get the best value for advertising spend
• Pay Per Click or Adwords advertising is time consuming and should be constantly monitored and adjusted which tends not to happen when not looked after by Adwords professionals
• A knowledgeable and experienced Pay Per Click expert will ensure the maximum return on investment

• The Marketing pod do not oblige customers to enter long term contracts for Pay Per Click campaigns – you only keep paying a monthly fee if you are happy with the results that our campaigns achieve
• We have a demonstrable record of success as outlined in our case studies
• We charge a fixed fee for campaign management instead of percentage cost of Adwords campaign so there is no conflict of interest when advising budget
• We constantly monitor clients Adwords accounts to ensure that every client is receiving the maximum return on investment.
• We provide you with a monthly report detailing Pay Per Click effectiveness

Information Gathering

At this stage it is important to gain a mutual understanding of what your company wants to achieve from an Adwords campaign. We will discuss with you in detail your company history, key products and services, competitors and target market. We will ask about your goals and objectives and determine your barometers of success for an Adword campaign. Clarity at this stage eliminates risk and ensures the highest impact for your budget.

Keyword Implementation

Your keywords are without doubt the most important part of the Adword campaign because they will determine whether you will attract your target market and the people most likely to purchase your service or product. Keywords need to be not too broad so they attract irrelevant website traffic but not too narrow that they eliminate possible customers. We guide you through this process and lay down the foundations for a balanced Adword campaign that will convert website visitors into customers.

Campaign Management

After choosing keywords it is very important to monitor performance and bidding to ensure that clients are gaining the best possible return on investment. Effective bid management ensures the best possible cost per customer conversion and minimises wasteful bidding. The Marketing Pod has a very clear understanding of how you can get the most from your Adword spend.

Converting Visitors into Customers

A successful pay per click or Adword campaign should see an increased flow of quality traffic to your website. The Marketing Pod believes that the process does not stop there. We want to ensure our clients are doing everything in their power to convert this website traffic into paying customers. We will review your website content and design and give advice on how to improve your website performance. We will also ensure that your PPC traffic is directed to the most relevant pages of your website and work with you to encourage customer calls for action.

Reporting

Regular reporting on PPC campaigns is standard practice at The Marketing Pod. We will provide reports that show clients where they are listed, the performance of every keyword and your cost per click. We can demonstrate our results with clear easy to read reports that customers can keep and analyse and decide for themselves to continue the services of The Marketing Pod.