Search Engine Optimisation is a term for improving your natural search engine rankings for the key terms that people may search to find your company or service and generally improving your websites online visibility.

Search Engine Optimisation is complicated and always evolving. Optimisation success is down to experience and hard work. We provide both. Employ the services of The Marketing Pod and see a massive jump in visitors to your website.

The Marketing Pod SEO Process

We start our Optimisation Process by conducting an in-depth review of your current website positioning, competitor analysis and traffic generated from the search engines. We work hard to understand your goals and objectives and what you want to achieve from an SEO campaign i.e. increased traffic, sales or newsletter subscriptions. This initial analysis provides a benchmark for you to compare your website progress as we work and ensure that everyone is working towards a common goal.

We research the key phrases people enter into the major search engines to find your products and services and give an assessment of the most relevant key words and phrases for your individual business or service.

We make the content of your website optimisation friendly with keyword placement, title optimisations, meta tag optimisations, link optimisations, image optimisations and the creation of new content and pages.

We optimise the HTML code of the website and include a site map to make the website content more search engine friendly and easy to navigate by the search engine spiders.

Social Book marking is recognised as an effective tool when advertising a website. It is a technique employed when cataloguing a website on the web so that it can be reviewed and shared with web users afterwards, whenever required.

Blog and forum submissions are a useful way for your website to create interaction with target audiences and generate traffic to your site. Well written articles increase your websites credibility and attract visitors to your site.

Link building is the practice of building links to your website throughout the World Wide Web which if done effectively will produce better search engine rankings.